Identity / Brand Management / Collateral
Signature is an independent wealth management firm headquartered in Norfolk, Virginia. When the principals approached Scout, they needed to reposition their existing identity towards a more modern point of view – while maintaining a hard-earned reputation for reliable character and sophisticated expertise. We suggested it was time to truncate their name, introduce a tagline and create a mark that balanced the company’s rich past with it’s bright future. This blend of tradition and modernity was applied to every aspect of their visual world – stationery, collateral, client communications, even the kitchen flatware – and set the tone for their newly renovated office space and online presence.